Database marketing

July 25th, 2007

Shadow Home Affairs Minister, James Brokenshire MP, has today called for an urgent review of safeguards to protect against ID fraud in the wake of the increasing use by clubs and bars of computer scanning equipment to check age information.

The new products are being marketed to pubs, clubs and entertainment outlets to improve their compliance with licensing requirements on under-age drinking. But large quantities of other personal details are also being downloaded at the same time. The equipment works by taking data from driving licences and other forms of ID when they are swiped through the machine by door staff. This includes home address details, date of birth information and even a personal photograph. These details are then stored for potential marketing and other uses and can be printed out, burned onto CD or emailed.


“This issue is just a small foretaste of the sort of problems that would arise if a national ID card were ever introduced.”

Not the front page of the Metro anymore.

As regular readers will know the databases comprising the NIR system (and linked to ID cards) are being designed to allow access by third party companies such as the marketing companies mentioned. The ‘problems that would arise’ are being built into the system with full knowledge of the implications; no one in their right mind can fail to see the lack of integrity.

Yes – Metro – my brain feels as dirty as my fingertips.

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